Paruthee | The Healing Loom

Paruthee | The Healing Loom (Ayur-Dye Series)

Product Overview: A garment that cares for your skin as much as your style. The Healing Loom is part of our signature Ayur-dye collection, where ancient wellness meets master weaving. Crafted from premium handwoven cotton, the fabric is infused with the medicinal essence of Neem and Turmeric, creating a shirt that is naturally antimicrobial and exceptionally soothing.

The Fabric & Alchemy:

• Material: 100% Premium Handwoven Cotton.

• Medicinal Dyeing: Yarn-dyed using a potent blend of Neem (Antiseptic) and Turmeric (Anti-inflammatory) botanical extracts.

• Color: A unique, organic Citrine-Moss hue that is achieved without a single drop of synthetic chemicals.

• Artistry: Woven on traditional handlooms, ensuring a breathable, rich texture that enhances with every wash.

Design Philosophy:

• Style: Classic Regular Collar with sophisticated Full Sleeves.

• Hardware: Finished with our signature hand-polished natural Coconut Shell buttons.

• Fit: Tailored for a crisp yet relaxed drape, ideal for the discerning man who values health-conscious luxury.

Care Ritual (The Preservation of Wellness):

1. The Wash: Gentle immersion hand wash in cold water. Natural medicinal dyes are delicate; treat them with respect.

2. The Agent: Strictly use Natural Soap Berries (Poovanthi Kottai). Chemical detergents will strip the medicinal properties and the organic color.

3. The Drying: Drip dry in a shaded, airy breezeway. Avoid direct sunlight to maintain the tonal depth.

4. The Finish: Warm steam iron on damp fabric for a refined, elite silhouette.